![]() ![]() ![]() This was fine, but not what might have been expected, given the star power involved and how beloved the movie has become in the intervening years. It grossed only $7,009,482 in its first weekend, and ended its theater run with returns totaling $49,530,280. Big things were expected.īut it was not initially a huge hit. As a result, the studio had given Hughes a budget in the $30 million range for his holiday film, half of which was earmarked for a major marketing campaign. ![]() All had done extraordinarily well, both critically and at the box office. Martin and Candy were bankable stars, and Hughes was at the height of his powers and popularity, having released The Breakfast Clubin and Weird Science in 1985, and Ferris Bueller's Day Off in 1986. This was the Wednesday before Thanksgiving, and the hopes for the film at Paramount were high.
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